Nike was founded early 1964 in Oregon (USA) as Blue Ribbon Sports by Bill Bowerman and Phil Knight and was officially renamed Nike Inc in 1978. The company name is derived from the Greek goddess of victory, Nike. Nike first used the famous Swoosh in 1971. The American Steve Prefontaine was the first major athlete who ran on Nike shoes and since then Nike sponsors many large, well-known athletes but also talented, young athletes. By bringing sport and fashion together, Nike Sportswear (NSW) is the pinnacle apparel collection within Nike brand. By using Nike technology and history in advanced designs. Nike Sportswear (NSW) challenges the user with innovative and progressive clothing. Designed for sports, re-designed for everyday urban life, Nike Sportswear (NSW) has an innovative use of the decades of experience of the great Nike brand .